Privacy Policy

Last Updated: Feb 21st, 2023

PLEASE SEE OUR PRIVACY SNAPSHOT BELOW FOR AN OVERVIEW OF OUR PRIVACY PRACTICES.

Our Policy

Welcome to Balance! Elevate Labs, LLC (“Balance,” “we,” “us,” or “our”) provides personalized mediation plans through our Balance mobile application (the “App”) and we provide information about the App through our website (the “Site”). In this Privacy Policy, the Site and the App and our related services are referred to collectively as the “Service” or “Services.”

This Privacy Policy explains what Personal Data (defined below) we collect, how we use and share that data, and your choices concerning our data practices. Before using the Service or submitting any Personal Data to Balance, please review this Privacy Policy carefully and contact us if you have any questions.

Personal Data We Collect

We collect information that alone or in combination with other information in our possession could be used to identify you or otherwise relates to you (“Personal Data”) as follows:

Personal Data You Provide: We collect Personal Data when you register for or use the Service, contact us with inquiries or otherwise communicate with us, or take our introductory quiz when first logging in to the App. The Personal Data collected during these interactions may vary based on what you choose to share with us, but it will generally include name, email, password, age, whether you are a student or have retired, your mood, and other information relevant to the your mediation goals that will help us provide you with personalized meditation plans (such as sources and degrees of stress, preference for mediation times and other relevant factors). Personal Data may also include payment and transaction information when you make purchases through the Services, such as payment card information and transaction history. Where you log in to the App via Facebook, we may also collect your login credentials and other information you make available to us based on your Facebook settings.

Personal Data We Collect Through Our Social Media Pages: We have pages on social media sites like Facebook and Twitter (“Social Media Pages”). When you interact with our Social Media Pages, we will collect Personal Data that you elect to provide to us, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.

Personal Data We Receive Automatically From Your Use of the Service: When you visit, use and interact with the Service, we may receive certain information about your visit, use or interactions. For example, we may monitor the number of people that visit the Service, peak hours of visits, which page(s) are visited, the domains our visitors come from (e.g., google.com, yahoo.com, etc.), and which browsers people use to access the Service (e.g., Firefox, Microsoft Internet Explorer, etc.), broad geographical information, and navigation pattern. In particular, the following information is created and automatically logged in our systems:

  • Log data: Information that your browser automatically sends whenever you visit the Site (“log data”). Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interacted with the Site.
  • Cookies: Please see the “Cookies” section below to learn more about how we use cookies.
  • Device information: Includes name of the device, operating system, device/advertising identifiers, and browser you are using. Information collected may depend on the type of device you use and its settings.
  • Usage Information: We collect information about how you use our Service, such as the types of content that you view or engage with, the features you use, the actions you take, date and the time, frequency and duration of your activities. Usage information includes referring and exit pages and URLs, platform type, number of clicks, landing pages, pages and content viewed and the order of those pages and error logs.

We do not collect or use any information from health apps like Google Fit, Apple Health or HealthKit.

Cookies: We use cookies (and similar tracking technologies, such as local storage technologies and web beacons) to operate and administer our Site, gather usage data on our Site and improve your experience on it. A “cookie” is a piece of information sent to your browser by a website you visit. Cookies can be stored on your computer for different periods of time. Some cookies expire after a certain amount of time, or upon logging out (session cookies), others survive after your browser is closed until a defined expiration date set in the cookie (as determined by the third party placing it), and help recognize your computer when you open your browser and browse the Internet again (persistent cookies). For more details on cookies please visit All About Cookies.

Analytics: We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the Site and enhance your experience when you use the Site. For more information on how Google uses this data, go to www.google.com/policies/privacy/partners/.

How We Use Personal Data

We may use Personal Data in the performance of our contractual obligation to you under our terms of use including to provide the Service and create personalized meditation plans for you.

We may use Personal Data in our legitimate business interests for the following purposes:

  • To respond to your inquiries, comments, feedback or questions.
  • To send administrative information to you, for example, information regarding the Service, and changes to our terms, conditions, and policies.
  • To analyze how you interact with our Service.
  • To maintain and improve the content and functionality of the Service.
  • To develop new products and services.

We may use Personal Data to comply with law, including to:

  • To prevent fraud, criminal activity, or misuses of our Service, and to ensure the security of our IT systems, architecture and networks.
  • To comply with legal obligations and legal process and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or other third parties.

Aggregated Information: In our legitimate business interests, we may aggregate Personal Data and use the aggregated information to analyze the effectiveness of our Service, to improve and add features to our Service, and for other similar purposes. In addition, from time to time, we may analyze the general behavior and characteristics of users of our Services and share aggregated information like general user statistics with prospective business partners. We may collect aggregated information through the Service, through cookies, and through other means described in this Privacy Policy.

Marketing: We may use your Personal Data to contact you to tell you about products or services we believe may be of interest to you. For instance, if you elect to provide your email, we may use that information to send you special offers. Except where consent is required, we undertake such marketing communications on the basis of our legitimate business interests. Where we seek your consent, you may withdraw your consent at any time.

Sharing and Disclosure of Personal Data

In certain circumstances we may share your Personal Data with third parties without further notice to you, unless required by the law, as set forth below:

  • Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions, we may share Personal Data with vendors and service providers, including providers of hosting services, cloud services and other information technology services providers, email communication software and email newsletter services, advertising and marketing services, payment processors, customer support services, and analytics services (for more details on the third parties that place cookies through the Site, please see the “Cookies” section above)]. Pursuant to our instructions, these parties will access, process or store Personal Data in the course of performing their duties to us. We take commercially reasonable steps to ensure our service providers adhere to the Security standards we apply to your Personal Data.
  • Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your Personal Data and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction along with other assets.
  • Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, including to meet national security or law enforcement requirements, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of users of the Services, or the public, or (v) protect against legal liability.
  • Affiliates: We may share Personal Data with our affiliates, meaning an entity that controls, is controlled by, or is under common control with Balance. Our affiliates may use the Personal Data we share in a manner consistent with this Privacy Policy.
  • Health Apps: Where you choose to do so, you direct us to share your information with Health Apps, such as Google Fit and Apple Health.

Your Rights and Choices

Opt-Out of Marketing Communications: Any marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below. Note, however, that as a user of the Service you cannot opt-out of some administrative communications that are reasonably necessary to the Service, such as billing or service notifications.

Personal Data Requests: Subject to certain exemptions, and depending on your location and the nature of your interactions with our Services, you may request the following in relation to your Personal Data:

  • Information about how we have collected and used your Personal Data. We have made this information available to you without having to request it by including it in this Privacy Policy.
  • Access to a copy of the Personal Data that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily-usable format.
  • Correction of Personal Data that is inaccurate or out of date.
  • Deletion of Personal Data that we no longer need to provide the Services or for other lawful purposes.
  • Additional rights, such as to object to and request that we restrict our use of your Personal Data, and where applicable, you may withdraw your consent.

To exercise the above rights:

  • Email us: [email protected]  
  • Write us: Balance: Attention LEGAL; 1390 Market St, Suite 200, San Francisco, CA 94102

Prior to responding to your requests, we may verify your identity by matching any requested identifying information you provide against the information we have about you. Depending on your jurisdiction, you may designate an authorized agent to make a request on your behalf. We will require the authorized agent to have a written authorization confirming that authority.

We will never discriminate against you for exercising any of these rights, but you may lose access to certain functionality or the ability to interact with services due to changes in the Personal Data we have access to after complying with your privacy requests.

Right to Complain: If you have a concern about our privacy practices, including the way we handled your Personal Data, you can report it to the data protection authority that is authorized to hear those concerns (in the UK, the Information Commissioner’s Office (ICO), who can be contacted at https://ico.org.uk/concerns, and in other EU countries the data protection authority of the country in which you are located; in the US, this may be your state’s attorney general or data protection authority).

Limits on Your Choices: In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint or appeal by contacting us as provided in the Contact Us section below. Depending on your jurisdiction, if your appeal is denied, you may submit a complaint to your data protection authority as described in the Right to Complain section above.

Online Tracking Opt Out. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:

Please note that if you limit the ability of websites to set cookies, you may be unable to access certain parts of the Site and you may not be able to benefit from the full functionality of the Site.

Advertising networks may use cookies to collect Personal Data. Most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit the Network Advertising Initiative’s online resources at www.networkadvertising.org and follow the opt-out instructions there.

If you access the Site on your mobile device, you may not be able to control tracking technologies through the settings.

Do Not Track: Our Site currently does not respond to “Do Not Track” (“DNT”) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will update this Privacy Policy to describe how we do so.

Data Retention

We keep Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is longer.

Children’s Privacy

Our Service is not directed to children who are under the age of 13. Balance does not knowingly collect Personal Data from children under the age of 13. If you have reason to believe that a child under the age of 13 has provided Personal Data to Balance through the Service please contact us and we will endeavor to delete all such Personal Data from our databases.

Links to Other Websites

The Service may contain links to other websites not operated or controlled by Balance, including social media services (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

Job Applicants

When you visit the careers portion of our website, we collect the Personal Data that you provide to us in connection with your job application. This includes business and personal contact information, professional credentials and skills, educational and work history, and other information of the type that may be included in a resume. This may also include diversity information that you voluntarily provide. We use this information to facilitate our recruitment activities and process employment applications, such as by evaluating a job candidate for an employment activity, and monitoring recruitment statistics. We may also use and share this information to provide improved administration of the website, and as otherwise necessary: (a) to comply with relevant laws or to respond to subpoenas or warrants served on us; (b) to protect and defend the rights or property of us or others; (c) in connection with a legal investigation; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our terms of use.

Information for Visitors from Outside of the United States

We are headquartered in the US. We may transfer your Personal Data to our affiliates and service providers in the US and other jurisdictions. Please note that data protection laws of the US and other jurisdictions may not be as comprehensive as those laws or regulations in your country or may otherwise differ from the laws in your country.

When we engage in cross-border data transfers, we will ensure that relevant safeguards are in place to afford adequate protection for Personal Data, and we will comply with applicable data protection laws. For example, where our Service targets individuals in the European Economic Area, Switzerland or the United Kingdom, we may rely on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of Personal Data. For more information about how we transfer Personal Data internationally, please contact us as set out in the Contact Us section below.

Security

You use the Service at your own risk. We implement commercially reasonable technical, administrative, and organizational measures to protect Personal Data both online and offline from loss, misuse, and unauthorized access, disclosure, alteration or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Service or e-mail. Please keep this in mind when disclosing any Personal Data to Balance via the Internet. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third party websites.

Changes to the Privacy Policy

The Service, and our business may change from time to time. As a result we may change this Privacy Policy at any time. When we do we will post an updated version on this page, unless another type of notice is required by the applicable law. By continuing to use our Service or providing us with Personal Data after we have posted an updated Privacy Policy, or notified you by other means if applicable, you consent to the revised Privacy Policy and practices described in it.

Contact Us

Elevate Labs, LLC. is the entity responsible for the processing of Personal Data and is the data controller in respect of such processing.

If you have any questions about our Privacy Policy or information practices, please feel free to contact us at [email protected] or Balance: Attention LEGAL; 1390 Market St, Suite 200, San Francisco, CA 94102.

Alternatively, if you are in the UK you can contact us by email at [email protected] or in writing to: VeraSafe United Kingdom Ltd. 37 Albert Embankment, London, SE1 7TL United Kingdom.

Alternatively, if you are in the EU you can contact us by email at [email protected] or in writing to: VeraSafe Ireland Ltd. Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork, T23 AT2P Ireland.

Privacy Snapshot

The chart below provides a high-level snapshot of our privacy practices. You need to read the entire Privacy Policy for complete information.

Category
Collected
How We Collect
Primary Purposes of Processing
Key Recipients / Disclosures
Can You Limit Sharing?
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name
Yes
When you visit or use our Services; when we communicate with you; from third party services; when you apply for a job with us
To provide our Services; to improve, monitor, and personalize our Services; to communicate with you; to process your application for employment
Service providers
No
Characteristics of protected classifications under law
Yes
When you apply for a job with us
To process your application for employment
Service providers
No
Commercial info, including but not limited to products or services purchased, obtained or considered
Yes
When you visit or use our Services
To provide our Services; to improve, monitor, and personalize our Services
Service providers
No
Personal info categories listed in the California Customer Records Statute (e.g., name, contact details)
Yes
When you visit or use our Services; when we communicate with you; from third party services; when you apply for a job with us
To provide our Services; to improve, monitor, and personalize our Services; to communicate with you; to process your application for employment
Service providers
No
Biometric info
No
N/A
N/A
N/A
N/A
Internet or other electronic network activity information
Yes
When you visit or use our Services; when we communicate with you
To provide our Services; to improve, monitor, and personalize our Services
Service providers
No
Geolocation data
Yes
When you visit or use our Services
To provide our Services; to improve, monitor, and personalize our Services
Service providers
No
Audio, electronic, visual, thermal, olfactory or similar info
No
N/A
N/A
N/A
N/A
Professional or employment-related info
Yes
When you visit or use our Services; when you apply for a job with us
To provide our Services; to improve, monitor, and personalize our Services; to process your application for employment
Service providers
No
Education information
Yes
When you visit or use our Services; when you apply for a job with us
To provide our Services; to improve, monitor, and personalize our Services; to process your application for employment
Service providers
No
Inferences drawn from info identified to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, etc.
Yes
When you visit or use our Services
To provide our Services; to improve, monitor, and personalize our Services
Service providers
No
Sensitive personal info (as defined in CA Civil Code 1798.140 (ae))
Yes
When you apply for a job with us
To process your application for employment
Service providers
No